GA4 audit & implementation
GA4 property structure, key events, ecommerce and lead tracking, custom dimensions, and data retention settings done right.
Marketing analytics & measurement consulting
Marketing analytics & GA4 consultingmeasurement leadership can defend
Conalytic provides marketing analytics consulting—GA4, Google Tag Manager, event dictionaries, BigQuery exports, and KPI definitions wired into dashboards and Conalytic KPI Tracker.
We reconcile Google Ads and Meta with GA4, implement Consent Mode v2, and document methodology so board-ready metrics match what practitioners see in the UI.
CompliantConsent Mode v2
TriangulatedMMM + incrementality
Sitemap
robots.txt
Allow: /
Sitemap: …/sitemap.xml
URL inspection passedIndexable
Organic workspace
QueryPosΔ
b2b seo agency#4+6
technical seo audit#7+3
organic growth strategy#2+1
google search console setup#11+9
Live GSC syncPosition ↑ 6
🕷️Crawl
Indexed📈Rank
Pillar: Organic growth
Technical SEO
Content briefs
Internal links
Schema
Sitemap
robots.txt
Allow: /
Sitemap: …/sitemap.xml
URL inspection passedIndexable
Organic workspace
QueryPosΔ
b2b seo agency#4+6
technical seo audit#7+3
organic growth strategy#2+1
google search console setup#11+9
Live GSC syncPosition ↑ 6
🕷️Crawl
Indexed📈Rank
Pillar: Organic growth
Technical SEO
Content briefs
Internal links
Schema
Measurement stacks connecting GA4, Google Tag Manager, BigQuery, Search Console, Google Ads, Meta, HubSpot, and Salesforce.
HubSpot
Salesforce
Microsoft Dynamics 365
Zoho CRM
Pipedrive
WordPress
Webflow
Shopify
Contentful
Sanity
Strapi
Drupal
HubSpot
Salesforce
Microsoft Dynamics 365
Zoho CRM
Pipedrive
WordPress
Webflow
Shopify
Contentful
Sanity
Strapi
Drupal
What we do
GA4, GTM, and marketing measurement services for B2B teams
Google Tag Manager & server-side tagging
Clean GTM containers and server-side tracking that improve data accuracy, page speed, and control over what you send to vendors.
Consent Mode v2 & privacy
Consent banners, Consent Mode v2, and data governance that keep measurement compliant with GDPR and ePrivacy rules.
BigQuery marketing data warehouse
GA4 export, ad platform, Search Console, and CRM data modeled in BigQuery for reliable, cross-channel reporting.
Marketing attribution
Data-driven and custom attribution models that connect campaigns to leads, pipeline, and revenue in your CRM.
Marketing mix modeling (MMM)
Privacy-safe MMM with open-source tools like Google Meridian and Meta Robyn to guide budget allocation across channels.
Incrementality testing
Geo and holdout experiments that measure the true lift of each channel and keep attribution and MMM honest.
AI search traffic tracking
Custom GA4 channel groups for ChatGPT, Perplexity, Gemini, Copilot, and Claude referrals — with conversions tracked.
Dashboards & AI-powered reporting
Automated, branded reports and conversational analytics in Conalytic — ask questions in plain language and get answers with charts.
Why Conalytic for analytics
Fix the data layer first—then dashboards, chat analytics, and reports your team will trust
Tracking, data engineering, and insight in one team
Tag QA, server-side options, and executive KPI views are delivered with training so marketing, ops, and finance share one definition of conversion and pipeline.
Consistent definitions across GA4, ad platforms, and CRM end the arguments over whose numbers are right.
Server-side tagging and Consent Mode v2 recover signal while respecting user consent.
MMM and incrementality tests show where the next dollar should go — not just who got the last click.
How it works
How our marketing analytics implementation process works
Audit, measurement plan, implement tags, QA, dashboard, train your team.
- 1Audit & baseline
Audit
Review GA4, GTM, consent, ad platform conversions, and CRM data against your business goals.
- 2Prioritized roadmap
Implement
Measurement plan, GA4 and GTM fixes, server-side tagging, and BigQuery pipelines.
- 3Ship with owners
Model
Attribution, MMM, and incrementality tests matched to your spend and data volume.
- 4Prove in GA4 & GSC
Report
Dashboards, scheduled reports, and conversational analytics in Conalytic.
Compliance workspace
GDPR & privacy policyAligned
EU cookie & consentConfigured
Data processing (DPA)Documented
llms.txt & AI crawlersPublished
GDPR · EU · UK ready
Privacy & compliance
Analytics that stay compliant in the EU, UK, and US
Consent Mode v2, server-side data controls, IP and PII handling, and data processing agreements keep your measurement defensible under GDPR.
Discover compliance supportConversational analytics
Ask your marketing data questions in plain language
Conalytic turns GA4, Search Console, Google Ads, and Meta data into instant answers, charts, and AI recommendations — no SQL or dashboard digging required.
Explore the platformGA4 property mapped
Search Console linked
Consent Mode v2
Conversions verified
Tracking QA sent to your team
GA4 · GSC · Ads · CRM events
conalytic.com / SEO workspace
Technical auditLive
Indexable URLs98%
Crawl errors3
Core Web VitalsPass
GA4 and GTM tracking you can trust
A documented measurement plan, clean tag setup, and QA on every key event so the data is right before anyone reports on it.
Audit my tracking
conalytic.com / SEO workspace
Pillar: Marketing analytics
GA4 setup
KPI goals
Report templates
AI search
One marketing data warehouse in BigQuery
GA4, ads, Search Console, and CRM data joined and modeled so every report uses the same numbers.
Build my warehouse
conalytic.com / SEO workspace
✓ GET /pricing → 200 index,follow
✓ canonical → https://conalytic.com/pricing
→ rendered HTML: 142KB (SSR)
! 2 URLs in “Crawled – not indexed” queue
opacity:0 instances in HTML: 0
Attribution, MMM, and lift tests working together
Attribution for daily optimization, MMM for budget planning, and incrementality tests as ground truth.
Explore attributionProof in the data
Measurement outcomes we document
01
0+
GA4 and GTM implementations audited or rebuilt
02
0%
Average conversion data recovered with server-side tracking
03
0+
Hours of manual reporting automated per month
FAQ
Marketing analytics & GA4 consulting FAQ
Scope, tools, timelines, and how we work with in-house analysts.
Why don't GA4 and Google Ads conversions match?
They use different attribution models, conversion windows, and counting rules, and consent choices affect each differently. We align definitions and explain the remaining gaps.
Is server-side tracking worth it?
For most businesses with meaningful ad spend, yes. It improves data accuracy, page speed, and control over what data leaves your site.
What is marketing mix modeling?
MMM uses aggregated historical data to estimate how each channel contributes to sales or leads. It does not need cookies or user-level tracking.
Do we need MMM or is attribution enough?
Smaller budgets can rely on GA4 attribution plus incrementality tests. MMM adds the most value when you spend across several channels.
How do we track traffic from ChatGPT and other AI tools?
We create a custom channel group in GA4 for AI referral sources and track their conversions separately.
What is Conalytic's role in reporting?
Conalytic syncs your marketing data into BigQuery, then provides conversational analytics and automated, branded reports with AI insights.
Still have questions? Talk to our team
Ready for the next step?
Get marketing measurement you can defend in the boardroom
Book a GA4 and GTM audit with a prioritized event plan and executive KPI recommendations.
- Indexation → pipeline
- GSC + GA4 native
- Ship weekly
Non-brand clicks
+32%
Index coverage
94%
Program sync
Roadmap, owners & GA4 events aligned