Marketing KPI Tracker for GA4, GSC & Google Ads
Conalytic KPIs Tracker is a marketing goal tracking dashboard for Google Analytics 4, Google Search Console, and Google Ads. Create KPI projects, set increase or decrease targets with percentage thresholds, monitor On track, At risk, Off track, and No data labels, review six months of history, and track up to 300 GSC keyword rankings—rules-based scoring without AI guesswork.
24.5k
+12%
2,549
+23%
18.2k
-4%
4.32×
+18%
6-month trend
GA4
GSC
Ads6mo
History backfill
300
GSC keywords
4
Status labels
Live
Platform data
Four steps to live marketing intelligence
Create a KPI project
Name your project and choose Monthly or Yearly tracking. One entity per platform — GA4 property, GSC site, Ads account.
Connect data sources
OAuth link GA4, Search Console, and/or Google Ads. The wizard suggests recommended goals per platform.
Set goal thresholds
Pick metrics, set increase or decrease direction, and target %. Enable up to 300 GSC keyword ranking goals.
Monitor status pills
See On track, At risk, Off track, or No data — rules-based scoring, not AI. Six months of history on day one.
Know which KPIs need attention
Sessions
124.8K
On trackConversions
3,412
At riskROAS
4.2×
On trackCTR
3.8%
Off trackUnified KPI projects
Create projects for each client or brand, connect GA4, Search Console, and Google Ads, and track the metrics that matter in one dashboard.
Sessions
Target: 120K
Clicks
Target: 45K
ROAS
Target: 4.0×
Goal-based tracking
Set targets by platform and metric, then see on-track, at-risk, and off-track status at a glance.
Compare current period performance against goals and prior months in one view.
Historical performance
Review the last six months of KPI history so you can spot trends early and act before goals slip.
Rules-based goal monitoring — no AI guesswork
KPIs Tracker uses deterministic scoring. The same inputs always produce the same status label.
Sessions & conversions
Track sessions, conversions, users, and bounce rate with MoM or YTD comparison windows.
Organic performance
Monitor clicks, impressions, CTR, and keyword ranking goals across up to 300 queries.
Paid media KPIs
Ad spend, paid clicks, CPC, and ads conversions — scoped to the account you authorize.
Monthly projects
Month-on-month views for standups and client WBRs with monthly snapshot history.
Year-to-date projects
Compare current year-to-date against the same period last year for board reviews.
Monthly evaluation
Scheduled evaluation on the 1st of each month keeps dashboards current without manual exports.
One dashboard for every client or brand
Agencies run one KPI project per client. In-house teams split by channel owner or executive rollup.
- On track / At risk / Off track / No data — fixed semantics across all projects
- Sparklines and % change on every goal card with summary counts at the top
- Refresh data when you need updated numbers mid-month
- Rules-based scoring — consistent status labels every time
Rules-based status labels
On track
Meets or beats target direction
At risk
Trending toward a miss
Off track
Materially missing the goal
No data
Insufficient platform data
Marketing-native metrics
Track sessions, clicks, conversions, ROAS, and more from the platforms you already use.
Clear accountability
Give teams and clients a shared view of what is on track and what needs attention.
Fast setup
Connect OAuth accounts, pick metrics, set goals, and start monitoring in minutes.
Conalytic Pro
Create your account at no cost. Explore Conversational Analytics, KPIs Tracker, and Report Builder. AI features consume tokens; top up anytime in the app.
Conalytic Enterprise
For teams that need dedicated infrastructure, custom integrations, security reviews, and hands-on onboarding.
KPI Tracker FAQ
Answers about GA4, Search Console, and Google Ads goal tracking, keyword rankings, and KPI dashboards.
KPIs Tracker is Conalytic's marketing goal monitoring tool for Google Analytics 4, Google Search Console, and Google Ads. Create KPI projects, set increase or decrease targets with percentage thresholds, and see On track, At risk, Off track, or No data status—with six months of historical snapshots.
GA4: sessions, conversions, users, bounce rate. Search Console: organic clicks, impressions, CTR, keyword rankings. Google Ads: ad spend, paid clicks, CPC, ads conversions. Evaluation is rules-based and deterministic—not AI-generated scores.
Yes. When Google Search Console is connected, you can track up to 300 keywords per project and set goals such as all keywords in the top 10. Paste keywords from a spreadsheet and monitor ranking achievement alongside traffic and ads KPIs.
Monthly projects compare month-on-month performance against your targets. Year-to-date projects compare the current period to the same period last year. Both views update on a schedule, with history panels showing achieved, partial, missed, or no-data months.
Yes. Connect GA4, GSC, and Google Ads via OAuth and start tracking marketing KPI goals from one dashboard. Goal evaluation uses live platform data with rules-based scoring—not AI-generated status labels.
New projects backfill six months of history on creation. Scheduled evaluation runs on the first of each month so your marketing KPI dashboard stays current without manual exports from GA4, Search Console, or Google Ads.
Still have questions? Talk to our team
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