KPIs Tracker: Monitor GA4, Search Console, and Google Ads Goals in One Dashboard

Most marketing teams set goals in slide decks and track them in spreadsheets. By mid-month, the spreadsheet is stale, Search Console data lives in one tab, Google Ads in another, and nobody agrees whether Q2 traffic is on track or at risk.

KPIs Tracker in Conalytic replaces that friction with one dashboard: connect Google Analytics 4, Google Search Console, and Google Ads, define your goals, and see clear status labels—On track, At risk, Off track, or No data—with months of history at a glance.

This guide explains what KPIs Tracker is, how it fits into Conalytic, how to set it up, and why marketing teams use it.

What is Conalytic?

Conalytic is a marketing analytics platform built for teams who manage performance across Google and Meta properties. It brings together conversational analytics, goal tracking, and automated reporting in one workspace.

KPIs Tracker is Conalytic’s goal-monitoring product. While Conversational Analytics is for asking ad hoc questions, KPIs Tracker is for watching the metrics that matter every month—without rebuilding the same spreadsheet.

What is KPIs Tracker?

KPIs Tracker lets you define marketing goals across GA4, Search Console, and Google Ads, then see whether you are hitting them. Set a target (for example, increase sessions by 10% month over month), and Conalytic pulls live data and shows a clear status for each goal.

Status labels are rules-based and consistent—the same data always produces the same result. That matters when you are reporting to clients or leadership and need to explain why a metric is green, amber, or red.

Supported platforms and metrics

KPIs Tracker focuses on the three platforms most teams use for core marketing KPIs:

Google Analytics 4

• Sessions
• Conversions
• Users
• Bounce rate

Google Search Console

• Organic clicks
• Impressions
• CTR
• Keyword rankings (dedicated goal type)

Google Ads

• Ad spend
• Paid clicks
• CPC
• Conversions

Connect one property, site, or account per platform when you create a project. The setup wizard suggests recommended goals so you are not starting from scratch.

Key benefits

One place for goal health

See GA4, GSC, and Ads goals side by side instead of checking three tools every Monday.

Clear status at a glance

On track, At risk, Off track, and No data labels remove ambiguity from standups and client calls.

Repeatable, explainable scoring

Rules-based evaluation means you can defend every status label with the same logic every month.

Historical context

Conalytic backfills history when you create a project and keeps monthly snapshots so you can see trends—not just this week’s number.

Optional keyword tracking

For SEO-focused teams, track up to 300 Search Console keywords and set ranking goals (for example, share of keywords in the top 10).

How to set up a KPI project

1. Sign up for Conalytic and connect GA4, GSC, and/or Google Ads on the Connections page.
2. Open KPIs and click New project.
3. Name your project and choose Monthly or Yearly tracking.
4. Connect your data sources for this project.
5. Define goals—pick metrics, set increase or decrease direction, and set target percentages.
6. Add keyword rankings (optional) if Search Console is connected.
7. Review your dashboard—status labels and history populate automatically.

Reading your dashboard

Open any project to see:

• Month vs Year to date views
• Summary counts for each status type
• Per-goal cards with actuals, change percentages, and trend sparklines
• History for past monthly snapshots
• Settings to update goals, sources, or keywords

Monthly vs year-to-date

Monthly projects compare month-on-month—ideal for weekly standups and client reviews.

Yearly projects compare year-to-date against the same period last year—better for board reviews and annual planning.

Choose the cadence when you create the project.

KPIs Tracker vs Conversational Analytics

Many teams use both: KPIs Tracker for the weekly pulse; Conversational Analytics when something needs investigation.

Tips for agencies

• One project per client or brand to keep data scoped cleanly.
• Standardize a goal template across similar clients (sessions, clicks, conversions, spend).
• Review on the first of the month when new evaluation cycles run.
• Pair with Report Builder for monthly client decks—KPIs supply the truth layer, reports supply the narrative.

Tips for in-house teams

• Executive dashboard: five to eight KPIs max—sessions, conversions, organic clicks, spend.
• Channel ownership: paid team owns Ads goals; SEO owns GSC; web owns GA4 engagement.
• Document thresholds so everyone knows what triggers an “at risk” conversation.

Common mistakes to avoid

• Too many KPIs — more than a dozen goals per project dilutes focus.
• Unclear periods — agree whether you are judging month-over-month or year-to-date before debating a red status.
• Ignoring “No data” — often a connection or property mapping issue, not a performance problem.
• Expecting Meta or GTM here — use Conversational Analytics or Report Builder for those platforms.

Frequently asked questions

Get started

KPIs Tracker is available in Conalytic today. Sign up free, connect your platforms, and create your first project in minutes.

Learn more on the KPIs Tracker product page, explore all features, or contact us for enterprise rollouts.